Apple gain 50% activation in the US in the final quarter!

We all know Apple are the biggest mobile phone manufacturer on the market at the moment but just how big are they?

Bigger than you may have thought that’s for sure.

According to new data released on the 23rd of January by Customer Intelligence Research Partners, Apple made record breaking iPhone sales in the last quarter of 2014 (October – December). 50% of phone sales were Apple products, while only 26% were Samsung with Blackberry at an dissapointing 0%.

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Throughout June-September Apples sales were at 28% but due to the release of the iPhone 6 and 6 Plus, their sales boosted over almost half the amount. This survey included 500 phone users, meaning there is a huge gap for uncertainty, well over 500 people have phones. 86% of Apple’s iPhone 6 and 6 Plus buyers were previous Apple device customers, looking for an upgrade.

Samsung lost 25% of their customers to Apple, whilst LG lost 18%. 451 Research’s ChangeWave December Survey showed that more than 50% of early adopters plan on buying an iPhone within the next 3 months or so. In the mean time, 60% of future buyers plan to buy a smartphone with a 5 inch + screen.

Apple sold a record breaking 10 million units within their first week, they will be releasing exact data of their final quarter of 2014 within the next few days.

Source

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