The video game developed by Niantic and distributed by Nintendo outperforms other hits like Draw Something and Candy Crush, with about 16 million and 20 million users respectively.
Pokémon Go has become the largest mobile video game in US history with about 21 million active daily users, according to a report released by the analyst firm SurveyMonkey, and the absence of official data, which could soon be offered.
The adventure game developed by Niantic and distributed by the Japanese Nintendo has outperformed other hits like Draw Something and Candy Crush, with about 16 million and 20 million users respectively. Furthermore, according to analysis firm SensorTower, mobile users spend more time playing Pokémon on the social network Facebook.
Meanwhile, the company SimilarWeb ensures that the game is installed on more than 10% of Android devices in the US and in more than 15% in two other markets where it debuted: Australia and New Zealand. Pokémon Go is not played on the sofa but in streets, parks, beaches and other sites in the real world, which are reflected in the player’s screen and where fictional characters are hidden.
The system is simple. The game uses the global positioning system of the smartphone user and detects when and where is the player in real life and in the game, to make “appear” a character from Pokémon near them, that It is on the phone screen, so that the user can “catch”.
As the player moves, depending on location and time they appear more and more varied types of Pokémon characters. This union of play in the physical reality and the virtual is what is known as augmented reality. Pokémon Go became the most popular game in the Apple App Store only 24 hours after its debut a week ago and already has more users than Twitter.
SurveyMonkey noted that at the current rate of Pokémon Go to the Android operating system is on track to overtake Snapchat social network in just a few days. Hysteria for the game is gaining such dimensions in the US, there have been police departments that have issued warnings to the players to take certain precautions and not allow themselves to be so absorbed in the game to the point that they neglect their security, which the application warns from the first time you run.
“They’re getting lots of information about dangerous situations, specially on the distraction of pedestrians and drivers playing” said the National Security Council. “What is meant to be a fun game can have tragic consequences in real life if you are driving or crossing the street,” said the Department of Motor Vehicles New York.
Twenty years later
Local businesses are also trying to capitalise the popularity of the game, with posters offering passersby to make a stop on its premises to hunt some unexpected monster. Augmented reality allows deploy virtual elements in the physical world and made possible, in this case, video game fans travelling on the streets looking at their Pokémon cameras.
The game is available for Android and iOS operating systems and download is free. It is based on the universe of fantastic creatures very popularised computer games and cartoons which emerged in the late 1990s. In the new version there are 151 creatures, although the catalogue that once developed had more than 700, and in addition to hunt the characters, the game has gym managers and coaches for users to fight against.