Pokémon Go or how to make £1.3 million every day on iOS

The application has had 7.5 million downloads in the United States. Although it is free, it allows shopping for the player to advance into the popular Nintendo game.

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Pokémon Go is a full business. Nintendo has been successful with the launch of this free game on iOS and Android. Users have become “crazy”. Both are generating only in the Apple operating system, 1.6 million dollars a day (£1.2 million, approximately).

As published by Quartz and based on data provided by the specialised app analytics company Sensor Tower, Pokémon Go is still the best feat of Nintendo. Despite being a free game, yes it is possible to make purchases within the application. For example, the player needs to get coins in order to buy more items like Poke-balls and go forward in the game. Only in the US, users are spending 1.6 million dollars each day. A fact that in Android, is so far unknown.

The application has had 7.5 million downloads in the United States. “Only 5% of people shopping within the application but those who make them pay an average of $9.60” explains Quartz. It is recalled that, traditionally, iOS users are more willing to pay for gaming applications. In fact, the average expenditure is at $15.34 per month, compared with $7.31 dollars a month paid by users on Android.

Since the release of Pokémon Go in the US, Australia and New Zealand last 6th of July, the game has managed to make history in the App Store. “Four and a half hours after launch, was ranked # 1 as the most downloaded free app in the US, a record for game titles,” recalls the publication.

In fact, Pokémon Go has exceeded by far Clash Royale, the game that had so far been a success.