The new MacBook Pro introduces Touch Bar, a secondary display with Multi-Touch

The Cupertino giants have presented this Thursday the new range of professional notebooks, much thinner and lighter, with a fingerprint reader Touch ID to make purchases with Apple Pay, and a larger “trackpad”.


In the end Apple has not surprised. We knew a lot about the new MacBook Pro. Details that these days had been leaking and, in the end, were well under way.

The new laptop debuts with Touch Bar, a keyboard with a faster response, Force Touch and an audio system with twice the dynamic range.

The new MacBook Pro is the thinnest and lightest in the history of the company, which has been very proud of their new creation that incorporates a revolutionary interface in which the traditional row of function keys disappear and gives way to the Touch bar, a bright Multi-Touch Retina with better quality, brighter and a more colourful screen. But not only that: it is the most powerful Apple device, with dual- and quad-core sixth generation, up to 2.3 times more graphical powerful than the previous generation, ultra-fast SSDs and up to four 3-port Thunderbolts.

The Touch Bar offers users more control options and adapts depending on whether you are using the system or applications. For example, it serves to show the tabs and bookmarks in Safari, access to “emoji” in messages, edit images in the blink of an eye or move back and forth on videos and photos.

“This week we celebrate the 25th anniversary of the first Apple portable and, over the years, each generation has incorporated new innovations and benefits”, said Philip Schiller, senior vice president of Worldwide Marketing at Apple. “So nothing better than this year to introduce a new generation of MacBook Pro. With the revolutionary Touch Bar, comfort system Touch ID, the best screen in the history of Mac, spectacular performance, upgraded audio system, ultra-fast storage and Thunderbolt 3 connectivity in a portable Pro also thinner and lighter than never”.


The new MacBook Pro combines a completely redesigned look with a full metal ‘unibody’ housing structure, which results in an incredibly robust and compact portable, yet thin and light. With a thickness of only 14.9 mm, the MacBook Pro 13-inch is 17% thinner and 23% more compact than the previous generation model. In addition, it weighs only 1.36 kg, 200 grams less.

The 15-inch with a thickness of only 15.5 mm, is 14% thinner and 20% more compact than the previous version, with a total weight of only 1.8 kg, it weighs about 200 grams less.

The Touch ID system was well known, so far by users of iPhone and iPad, but is now integrated into the power button. Once you register your fingerprint Touch ID on your MacBook Pro, you can unlock your Mac, change user account and make secure purchases with Apple Pay online by simply moving a finger.

The MacBook Pro mounts a powerful processor, next-generation graphics, a SSD ultra-fast, high-speed memory and an advanced thermal architecture to deliver professional quality performance.

Intel Core i5 dual-core eDRAM sixth generation, Intel Core i7 dual-core Intel Core i7 eDRAM and quad-core processors deliver power, professional and efficient consumption. The new 15-inch MacBook Pro includes Radeon Pro up to 2.3 times more powerful than the previous generation, while the 13-inch MacBook Pro includes an Intel Iris Graphics system up to twice as fast as before. All models incorporate SSDs with speeds over 3Gbps and connectivity Thunderbolt 3, which combines data transfer, sequential read and up to twice the bandwidth of video on a single port, allowing users to work with a 5K screen and connect their MacBook Pro to the power with a single cable.

Sierra works with macOS, Touch Force has Trackpad, a much larger keyboard and more responsive, more powerful and realistic sound, thanks to speakers with twice the dynamic range and an enhanced bass.


Rumours about the next iPhone already surrounding the internet

The first rumours about the device of the tenth anniversary point to a radical change.


It hasn’t been a month since Apple released the iPhone  7 and the online community is already attempting to unravel the possible features to be incorporated in the next version. The name points to iPhone 8, although it is not known if iPhone will remain with the S line. It will be released, if tradition holds, in autumn next year. And it is expected that by then a great revolution occurs as it coincides with the anniversary of the first model that appeared in 2007.

Even without official confirmation from the US company experts predict a significant cosmetic change after three years without updating. And one of the most notorious sections could come from the exterior design and the material used for the creation of it. Therefore, we can expect the new iPhone 8 to have a completely different look.

As recorded by the specializing “9to5Mac” echoed analyst Ming-Chi Kuo KGI Securities signature, known in the scene for his constant Apple discussions- there are many possibilities that one version of the next iPhone is manufactured with a layer made glass style like the iPhone 4 and iPhone 4S which was attended by the company founder Steve Jobs before his death in 2011.

These early rumours suggest that the decision to go for this design is because the model shiny black aluminium (Jet Black) from the current iPhone 7, which have proven to be extremely successful among consumers it is likely to get scratched easily and also this model is more difficult to manufacture in large quantities, making the commitment to solve this problem while trying to maintain the design. Specifically, the analyst says that between 45% and 50% of reserves around the world have opted for the Jet Black model.

The report notes that the effect called “glass 2.5 D”, a type of casing with rounded contours and would be more resistant to crashes and will be used. In this way the Apple analysts could double their bets with two types of versions, one aluminum and other, the brilliant glass design. Other sources, in this case an employee of the company’s headquarters in Israel, pointing in the newspaper “Daily Mail” that the iPhone’s tenth anniversary will have a shell of curved glass made of liquid metal kind of pointing to the style of Samsung Edge Galaxy S7.

Another aspect is also a change in dimensions. According to the same expert, Apple will offer a model ‘phablet’, which would rise from the current 5.5 inches to 5.8 inches but lower edges, while the 4.7 inches from the “normal” version is retained. In any case, the American company needs a shock to return to growing sales of its flagship device after several consecutive quarters of losses in different markets. Not yet been confirmed sales of the early days of the most recent, the iPhone 7 as the company, unlike other seasons, has avoided giving figures for fear that these are lower than expected.

iPhone 7, Apple Watch 2 and what Apple might be planning for Sept. 7th

Several rumours strongly point to the presentation of its flagship and most famous product with a new smart watch.


Apple had a very clear date: September 7, 2016. In their new “keynote” which will take place at the Bill Graham Civic Auditorium in San Francisco, the company will present its new products.

Cupertino are characterised by a high secrecy. Although this time they have confirmed with more time than the usual the date of their next appointment, as for what they have prepared nothing is known officially. However, there are already several rumours that strongly point to the presentation of the new iPhone, 7 and 7S, along with a new smart watch. However, the new range of MacBook Pro is almost certainly out of the “keynote”.

In short, there are so many rumours and leaks that we will make a summary of what Apple might be planning for next week.

1. iPhone 7
It is virtually certain that Tim Cook takes the stage of the Bill Graham Civic Auditorium to present the new terminal of the company. In September last year, it was the turn of the iPhone 6 S and 6S Plus. It’s time to renew and is very likely to have the new model, whose characteristics are:

– Two models: iPhone 7 and 7 Plus, 4.7 inches and 5.5 inches.

– Design: there won’t be very big news at first sight so it is likely to again cause the company speculation in terms of basic design, yes they could bring to market two new dark colours the known space Gray and deep blue.

– No headphone jack

– No 16GB model. iPhone 7 lower range would be 32GB followed by 128GB and 256GB (maybe).

– Double camera: no doubt, it would be one of the most remarkable improvements of the new terminal. However, it has been rumoured strongly that only the top model, the 7S, would have the dual camera system.
– Chip A10: The A9 in the iPhone 6S, with 2GB of RAM, was been designed by Apple and is the world’s most advanced chip for now, enabling high performance and speed. We’ll see how the A10 does because it has very high standards.

– Home Button: the new terminal could incorporate system similar to the “trackpad” of the MacBook.

2. Apple Watch 2
– Thinner design: the new smartwatch could incorporate display technology that would help thin the device (currently 10.5 millimeters).

– Battery 334 mAh, which would represent a slight improvement over the previous one.

– With GPS and network connectivity: newest improvements.

– Could be submersible.


3. MacBook Pro
Four years have passed since the company last renewed their devices. Mark Gurman, an Apple journalist specialist who is almost-never wrong, has secured in “Bloomberg” that it won’t be until October when Apple introduces its new MacBook Pro.

And not only that. Cupertino are also working on a new iPad Pro and MacBook Air USB port Type C.

4. Operating Systems
At WWDC 2016, Apple introduced the new iOS 10. It is expected, therefore, that the new iPhone 7 comes with this new operating system with a new display, an interactive screen, new interface, 3D Touch, more widgets, etc.

Sierra macOS also presented for the expected new Mac; watchOS 3 opened to developers last June, so hopefully the new Apple Watch will be true. With that said the new operating system would be available in autumn.

Samsung could start selling second-hand phones

Rumours say the South Korean technology firm is seeking new ways to sustain growth

galaxy s7 in phone asylum

Samsung plans to change the strategy in order to increase the level of sales. According to Reuters, the phone company intends to include a program that consists of selling used high-end smartphones but with up to date software.

According to company sources, Samsung will launch this new business in order to maintain profit growth following the restructuring of its product line. As the growth in the global market for smartphones has plateaued in general, the South Korean company is showing interest in maximising cost efficiency and maintain operating margins above 10 percent.

The leading manufacturer of smartphones in the world will renew high-end phones that have been returned to the company by users enrolled in the program of annual device update, in markets such as South Korea and the United States.

Samsung, the source said, could re-sell these phones at a lower price, without giving further details. A company spokesman said the company does not comment on any speculation.

Apple, Samsung’s biggest rival, sells models of its iPhone a year after the launch to 69% of their original price, while the Samsung Galaxy model is sold at 51%, according to analysts at BNP Paribas.

The sale of refurbished phones could help manufacturers like Samsung increase its presence in emerging markets such as India, where high-end devices are often beyond the reach of most buyers.

In fact, Apple already sells refurb iPhones in several markets, including the United States, but does not disclose sales figures for this.


Apple set to open a research center in China

Tim Cook announced at a meeting with Chinese Vice Premier Zhang Gaoli, that the company will increase its investment in the second world economy.


Tim Cook, Apple’s CEO, announced on Monday the opening of a research centre of the US firm in China before the end of this year. Cook gave the news during a meeting with Chinese Vice Premier Zhang Gaoli in Beijing.

At the meeting, it was said that Apple will increase its investment in the second world economy without giving further details, except for the creation of such centre. The space that Apple plans to open will be the first of its kind in Asia and the Pacific.

In a nod to the Chinese Government, the CEO also noted that Apple will participate “actively” in the strategy of the Executive Asian country to use the Internet and other technologies in conventional industries, which Beijing calls “Internet Plus”.

Meanwhile, the Chinese Vice Premier has encouraged other US companies to follow the trail marked by Apple and increase their investment, since, in his opinion, “Cooperation between China and the United States injects dynamism to the economies of both countries and boosts global growth.”

Terry Gou, Foxconn’s CEO, Apple’s main supplier in the country also attended the meeting.

Apple has in China its second largest market behind the United States, and has made investments in different sectors, the last one was no less than 1,000 million dollars to invest in the transport company Didi shared ChuXing, considered the equivalent of Uber in China.

In June, Chinese authorities ordered Apple to stop selling two models of iPhone in Beijing for a case of rape, months after they forced the company to close its services on the iBook Store and iTunes Movies in the country.

Google mocks Apple in new promotional video

Google accuses their biggest competitor, Apple of having little space to store photos and videos


Google didn’t forget about their great competitor when promoting “Google Photos”, a new application that allows you to store a lot of images in the “cloud”. Through a video, the US company has mocked the little storage space of Apple and its iPhone.

In the pictures you can see how the lack of space the company offers spoils the great moments of its users, who are left without their family gatherings or sporting activities, all with a pop-up of an identical box that Apple devices show when the memory is full.

Google Photos allows you to store and organise all the pictures taken from mobile, which are uploaded to the cloud automatically. It also allows up to 3.23 GB of information.

You can watch the promo here.

Tim Cook: “The US Government is asking Apple to hack our own users”

The company CEO Tim Cook responds with a refusal to the request by the FBI to access the iPhone device of one of the perpetrators of the shooting in San Bernardino.


Privileged access to the lives of people. Tim Cook, Apple’s CEO, has responded with a negative to the request of the FBI to access the iPhone used allegedly by one of the authors of the shooting in San Bernardino (California), Syed Farook, who killed 14 people in early December. “The US government has asked us something that we simply can not do and is something we consider too dangerous.”

The head of the American firm has said that Apple will not build a “back door” to access personal data on iPhones. In a letter to customers, Cook has opposed the request federal judge Sheri Pym, who demanded the company on Tuesday to assist the US Government to infiltrate a terminal by using software that allows the FBI to break the encryption system and existing security on the iPhone.

“The US government has demanded that Apple give an unprecedented step that threatens the security of our customers. We oppose this order, which has implications that go beyond the legal case” stated in the letter. “We were shocked and outraged by the attack in San Bernardino. We regret the death of many people and we want justice for those whose lives have been affected. The FBI asked us to help days after the attack and have worked hard to help the government solve this horrible crime. We have no sympathy for terrorists” he says.

“We have great respect for professionals in the FBI and we believe their intentions are good. At this point, we have done everything in our power within the law to help them. But now, the US government has asked us something that we simply can not do and is something we consider too dangerous. We have been asked to build a backdoor for the iPhone. The US Government is asking Apple to hack our own users”.

“Specifically, the FBI wants to have a new version of the iPhone operating system, featuring several important security features and install it on an iPhone recovered during the investigation. This software does not exist today but would have the potential to unlock any iPhone” he says.

“Smartphones have become an essential part of our lives. People use them to store large amounts of personal information, from private conversations to photos, music, notes, and contacts” Tim Cook said that no matter where we’ve been or were we are going all user data must remain protected.

Apple introduces gender diversity and removes the emoji gun for iOS 10

The American company replaces firearms by water pistols and adds female athletes to “ensure that emojis reflect the diversity of people in society everywhere”.


In order to avoid hurt feelings and as a result of several recent incidents in which have been around firearms, Apple has decided to withdraw its smiley-shaped gun and replaced it with a watergun in the new collection of its emojis which will be part of the next version of the operating system for mobile devices on iOS 10, which will arrive in September with the next iPhone model, which presumably will be called iPhone 7.

In addition to this water gun, the technology company presented the hundred new emoji to be incorporated in the software update, which will highlight mainly a greater variety of gender and racial diversity as Black people will be added in its catalogue.

A rainbow flag used to defend the rights of homosexuals, female athletes and single parent families, among other new features will be included. The emojis are standardised illustrations used as a new form of communication in different chat applications and services, in emails or on platforms like Twitter. In this case, iOS 10 will have a hundred new and redesigned characters.

To do this, Apple has confirmed that it is working with the Unicode Consortium, a group that is responsible for updating the platform to “ensure that emojis reflect the diversity of people in society and everywhere.”


Solidarityapp, an app to donate to social causes.

Each time the user tries or downloads an application or free game shown in the tool, the company will donate a small financial sum to the solidarity or campaign the user will be given to choose.


Applications can also be supportive. A startup has launched Solidarity App, an application that allows users to donate to the initiative they like and be generous. Each time the user tries or downloads an application or free game shown in the tool, the company will donate a small financial sum to the solidarity campaign that the user will previously choose.

No secrets. The operation is simple. Developers are investing in advertising campaigns around the world to introduce users to their new apps and games. These projects are exposed in the tool and whenever you decide to download developers pay to the company, which donates 90% to the charitable cause chosen by you.

Available for iOS and Android operating systems today, users can support UNHCR in refugee advocacy, SOS Dolphins or Manos Unidas, among others. “The goal is to democratise the micro-grants, allowing anyone with a mobile to help causes that generate a positive impact in our society,” Martin Morillo said in a statement, founder of Solidarity App.

The iPhone has become one of the most important and most successful products in history

Apple confirms that the iPhone has just passed the mark of one billion sold worldwide


The CEO of technology giant Apple, Tim Cook, said Thursday that the company has already passed the one billion mark of iPhones sold worldwide since the release of the smartphone in 2007.

“The iPhone has become one of the most important and most successful products in history. It is now more than a constant companion” Cook said in a statement. The company said it was last week when iPhone saw the one billion sells, which is given after less than ten years of the product in the consumer electronics market.

The announcement of the milestone reached by Apple comes shortly after the seventh version of this iconic smartphone, the iPhone 7 (if maintained the tradition), which changed the way to surf the Internet, to communicate and consume software it is present or online services. “iPhone is truly an essential part of our daily lives and provides much of what we do during our day,” Cook said.

Only the appearance, rapid and massive acceptance of the iPhone is behind the dramatic transition from Apple to the world the most valued company in any industry, including oil, traditionally based in record numbers of benefits. Alphabet (parent company of Google and creator of the Android operating system) is the only one that lives up with the Apple capitalisation, and is the strongest competitor of the multinational founded by Steve Jobs.

However, the historical progression of the iPhone seems to be suffering and the publication of results from April to June revealed the second consecutive quarterly drop in sales of these devices.