According to new data from market Kantar Worldpanel ComTech Google’s mobile platform in the UK has dropped a share of 6.7 percentage points year on year, down from 56.4 per cent in 2013 to 49.7 per cent by the end of November. iOS on the other hand have seen a rise of 12.2 percentage points growing it’s sales shares from 30.3 per cent in 2013 to 42.5 per cent. Not what Google was hoping for I’m sure.
It seems as though the larger design of the new Apple handsets has attracted long term customers and some new smartphone buyers although it seems as tho not many Android fans are staying loyal and haven’t made the switch.
Microsoft also haven’t had it easy with their shares dropping 3.6 percentage points from 10.6 per cent to 7.0 per cent, Unfortunately for Microsoft the UK has been one of its stronger markets so that’s definitely not a good sign.
So with Apple as the only company on the way up swallow the others shares in its path how much bigger can it get?
Apple has been dominating the market ever since its first computer. Of course it’s had its ups and downs but overall Apple is the company to look out for. It’s the biggest competition for everyone in the mobile, tablet, computer and wearables industry and with a rumoured 4 new devices up and coming onto the market Apple may just be unstoppable.