The popular application has passed the 100 million users or “Snapchatters” and has reportedly taken in $1,809 million (£1,234 million).
Nothing can stop Snapchat for what it seems…at least, for now. The popular application that allows you to send photos, videos and messages that self-destruct within a maximum 24 hours, has attracted $1,809 million (£1,234 million) as reported by the company to the securities commission and US securities (SEC).
The company based in Los Angeles has declined the chance to reveal its value to the American supervisors, but sources say Snapchat could be currently valued at 20,000 million dollars (13.6 million british pounds). According to these sources, the main investors in this round of funding have been General Atlantic, Sequoia Capital, T. Rowe Price, Fidelity and Lone Pine, among others.
Snapchat, based in Los Angeles, has experienced rapid growth since its launch just five years ago. In fact, according to the company, the application has more than 100 million active users per day.
There is no doubt that this transient application is gaining ground. And very in-style. No ‘influencer’ has managed to knock the company out because of it’s originality and massive difference compared to Twitter and Facebook.
According to the company, users are between 13 and 34 years and over 60% of Americans are considered users (Snapchatters). The main attractions of the “app” are three: allows you to share pictures, videos and chat at the time; the possibility of Snapchat a using fun filters to share with friends and, finally, the option to live in the present, because the stories are updated in real time and expire after 24 hours.
All these figures put an alert on Twitter or even the biggest social network Facebook. Twitter, the network of microblogging, who just turned 10 years old, only has 320 million unique users worldwide and only 11 million registered in some countries like Spain. Will Snapchat take over the social networking world?