The South Korean company urges owners of the devices, both the original and replaced, to turn them off and stop using them.
Neither sales nor production, death. One of the most advanced mobile devices has been one of the biggest fiascos…set to be remembered in the industry of consumer technology. Samsung has confirmed on Tuesday the “complete cessation” of production of the smart phone Galaxy Note 7 after repeated problems with their batteries, even in some substitution models that were launched to try to sort out the crisis. This terminal called “phablet” will eventually be discontinued before Samsung meets two months after its release.
The South Korean firm has taken this decision by the continuous security concerns about the risks that exist of possible explosions and ignition in the device. The first consequences are clear: the company’s shares have fallen by 8.04 percent on the Seoul Stock Exchange.
To date more than a hundred cases are estimated, although officially been recognised in about 35 units. “We have recently adjusted the volume of production to initiate a thorough and overall situation research, but we want to make safety of consumers our priority so, we decided to stop the production of the Note 7», say sources in a statement that give no report so far of the full reason for the problem. So far little is known.
“We are working with relevant regulatory bodies to investigate the cases recently reported on the Samsung Galaxy Note 7. Because consumer safety remains our top priority, Samsung calls on all distributors worldwide to halt sales and program replacements while the investigation is carried out”. “We remain committed to working with regulatory authorities and will take all necessary steps to remedy the situation. Consumers, whether those who own an original Note 7 or a unit that has been replaced must shut it down, stop using the device and benefit from the available solutions”, added the same sources.
The mess was mounted, at first, when Samsung announced the suspension of worldwide sales as well as new phones that served as replacement and began distributing a few weeks ago, while advancing the research on ignition causes affecting devices due to defective batteries. But the crisis has caught fire even causing one of the biggest headaches that are remembered in this industry.
Samsung decided on Monday the willing to start a “temporary adjustment” to ensure that consumer safety was “top priority”. Then they doubted that strategy and now it has been confirmed, they have completely stopped the production. Despite this situation, which could result in losses of more than ten billion dollars in the income statement according to several reports, the South Korean electronics giant has said that are working “diligently” with regulatory authorities to solve the problem. However, the Note family, which debuted in 2011 with an original size and very cutting-edge functionality through the use of a stylus, will quite possibly pass to history.
At the moment the actual extent of the loss for the brand image its unknown and whether consumers will remember in the future this murky episode or forget it. Samsung began selling the phone last August, but in early September announced an unprecedented withdrawal following reports of more than thirty cases of ignition in some terminals in several countries. The recall was followed in mid-September, however, several media have reported that owners have suffered fires in South Korea, the United States and Taiwan.
Last week two of the biggest mobile operators in the United States, AT & T and T-Mobile US, stopped selling new units theoretically unaffected by the fault as five new cases of fire had been reported in that country. In Europe, where sales were expected before October 28th, Vodafone and Orange announced the discontinuation of sales.