Both users and administrators of pages can post a message in any language which at the same time will be translated into other languages in order to expand the audience and increase interaction without communication barriers.
Facebook does not want language to be a barrier for its users. The social network can not afford the luxury of losing customers. In fact, according to figures from the company, 50% of the community speaks a language other than English, as pointed out in their blog. For this reason, Mark Zuckerberg has decided to introduce an automatic translator.
The new tool was launched earlier this year in the pages of Facebook but now the network is testing its performance in individual profiles. In this case, the option “See Translation” passes into history.
With this new tool, administrators and people can compose a single message in multiple languages and users who receive that message will by default get it translated into their own or preferred language. “This allows diverse audiences to interact more and more easily with pages and people they follow”, they say.
Those who want to allow this multilingual possibility on their posts can go to the Settings – Preferences Language- translation of the news section. In the option “What languages do you want to automatically translate?”, the user can select the language they want.
“Machine translation is almost perfect, but needs improving” warn those responsible, the key to perfect this process is based on deep neural networks. That is, a technology that mimics the human brain function, so that the result is almost perfect, in comparison of translations from previous years. “In recent years, deep neural networks have proven to be highly skilled to learn certain tasks, such as recognising faces in the photos. Now, they are also improving machine translation and natural language, where a machine truly captures the meaning of words and phrases which translates” they explain.
So far, about 5,000 pages are already using this automatic translator and publish, according to Facebook, an average of 10,000 times a day. These messages receive 70 million daily visits, of which 25 million come from users who, by default, get the message translated into their language.
The construction of this multilingual experience is very simple. Facebook user write the messages. Then, when creating a new entry, the option to write the same message in other languages appears. Facebook offers the text to be translated into 45 different languages. Simply select those you want in the drop-down menu and automatically translate. “These automatic translations are generated by machine learning models,” explains Facebook.